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Large vs Small Retailers

12% of furniture sales were made online last year. With so much up for grabs, who is better positioned?

Millenial households

Over the next 5 years, new household
formations are projected to be 30% higher 
than average. 

Augmented Reality

60% of internet users would like to shop for furniture via augmented reality; that's more than any other category.

Do you know the new millennial shopper?


Millennial household have made up the largest group to buy furniture since 2014. However, those have done well to date will not necessarily do well in the future. Only 3% of young home buyers bought an apartment in 2016. While some buying habits will survive the migration from shared-spaces and apartment living to an established household, many preferences could change. Are you prepared?