In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. However, regardless of the sales driven through B2B ecommerce, many companies are still falling behind on even the most basic of solutions needed to compete in the space.
In this webinar, Blue Acorn’s Chris Guerra breaks down some of the latest B2B trends we’ve seen after hearing from more than 100 manufacturers, wholesalers, and retailers. We will speak to Barco's Larry Wondolowski to learn how the B2B company solved those challenges, and Magento's Shannon Hane will describe how they address more obstacles with their new B2B functionality.
Larry is an experienced Digital Marketing Manager who manages both strategy and day to day operations of: B2C websites, B2B websites and dealer extranet, social media, email marketing, SEO, PPC, display advertising and web analytics. He received his MBA from the Keller School of Management and has worked in Marketing at Barco, Safco, and the Chamberlain Group.
Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining eBay/Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, eCommerce, and marketing services to small businesses. She has also held marketing positions at Inktomi, E*TRADE, and Apple.
Chris leads the sales and marketing teams at Blue Acorn, an eCommerce agency dedicated to helping leading B2B and B2C brands maximize their online revenues. An expert in the creation and execution of eCommerce strategies for development and optimization, Chris has more than 10 years of experience working with IR500 merchants. Chris is also a sought-after speaker, and has extensive knowledge in re-platforming, digital marketing, eCommerce operations, and financial planning.