Blue Acorn tracked and analyzed 20 ecommerce brands that used mobile popups over the course of three months. The results we found clarified many of our hypotheses regarding the future of mobile lead capture using interstitials.
The good news is that mobile popups can still be used; however, details are becoming more clear regarding what Google specifically considers and intrusive popups. In Blue Acorn's latest analysis report, the company takes a look at some of the more interesting cases in the study, and some of the more common factors that could lead to Google site penalties.
Throughout this free analysis, you'll learn about:
- Google's impact on using mobile popups
- Examples of sites being penalized from using popups
- Solutions and best practices to continue generating mobile leads
- How the search giant is moving to mobile-first